compass

Tools backed by the compass module

Marketing mix model results

POST

https://dtrgbxembnbwlmpvhhms.supabase.co/functions/v1/cortex-mcp

/api/v1/tools/get_mmm_results

Bearer (ck_ endpoint token)

The latest COMPLETED marketing-mix-model run per outcome KPI and model type (Meridian and/or Robyn): model fit (R², NRMSE), per-channel contribution share, ROI and marginal ROI, plus any stored budget-optimization output. outcome_variable filters to one KPI. These are MODEL ESTIMATES over a training window, not measured attribution: report them as modeled contribution, quote the fit statistics alongside any ROI you cite, and note the run's completed_at — a stale run describes an old media mix. Contribution shares answer "what is driving outcomes", while get_channels answers "what did each channel actually spend and produce". Requires Compass.

Marketing mix model results › Request Body

outcome_variable

string · minLength: 1 · maxLength: 128

Filter to one outcome variable (the KPI the model was trained to explain). Omit to get every outcome the org has trained.

Marketing mix model results › Responses

The tool ran

ToolResult

ok

boolean · const · required

Const value:

tool

string · required

data

required

The tool's payload — byte-identical to what the same tool returns over MCP.

channels creative