channels

Cross-channel performance from the unified channel_daily mart, which unions paid ads, email, organic social, GA4 web sessions, ecommerce orders and Signal conversions onto ONE canonical channel grain: Paid Search, Paid Social, Paid Other, Organic Search, Organic Social, Email, Direct, Referral, Affiliate, Other. This is the tool for channel mix, blended CAC/ROAS and any "which channel" question — the per-platform tools cannot be added up into these numbers. mode=overview returns per-channel spend, impressions, clicks, sends, delivered, opens, reach, views, engagements, followers, sessions and key_events, plus a picked conversions and revenue with cac and roas, the native reach/engagement metric with its label, a per-platform breakdown and prior-period deltas, with a totals row spanning all channels. mode=daily returns the per-day, per-channel spend / sessions / conversions / revenue series. conversions is picked orders → Signal → GA4 key events and revenue order_revenue → signal_revenue → ga4_revenue, applied consistently across channels, so the comparison is like for like — say which basis you are quoting. There are no filters beyond the window. Omit both dates for the default window: the last 30 complete days ending yesterday. If you bucket the daily series into weeks, use MONDAY-start weeks, the boundary the rest of this product uses.